AMC Dealer
Albums
Data Books and Color/Upholstery Albums (known collectively as Dealer Albums) are
automobile books which are wonderful collectors items as well as valuable sources for
restoration details.
The Data Book (sometimes called a
"Selling Manual") published by the American Motors to help
their salesman show why the AMC was better than the automotive competition. It was usually
divided into a separate section for each of that year's models. The section for each model
has a picture of the exterior detail for that AMC model and the interior style options,
including exterior trim options, wheel options, diagrams and photos on engine features,
transmission features, brake options, special "extra-cost options" and
dimensions and specifications. With text and photos, AMC describes the special features
which make it superior to other automobiles.
The Color/Upholstery Album (sometimes
called a Color-Trim Album) was an automobile book published by American
Motors to help its showroom
customers to select the color and upholstery combinations that they found most appealing
for their automobile. There are generally color photos of the interior options for the
various AMC models, along with swatches of the actual upholstery combinations available
and the upholstery codes. Charts explain the choices of exterior and interior color
combinations. There is a section with large glossy paint color samples along with their
color codes.
SAMPLE PAGES OF
AMC DEALER ALBUMS ARE SCANNED IN BELOW
.

Cover of the 1979
AMC Product Information Book
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Interior Shot of the
Information Book
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Interior Shot of the
Information Book
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Interior Shot of the
Information Book
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Interior Shot of the
Information Book
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