Sales Literature

Mercury created, designed and published various kinds of automobile sales literature to hand out to the general public. These are usually in color, contain large pictures of the various exteriors and interiors available and have a general discussion of options. Sales Literature is useful for restoration details and fun to own and collect to show along with your automobile. The different kinds of sales literature available include brochures, folders, press releases,sales bulletins, post cards and annual reports.
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Parts Books

The Ford Motor Company compiled and published large, comprehensive Parts Books which cover Mercurys and Lincolns, only. Parts Books have both a text and an illustration section, and cover every single part in your automobile. They feature blow up illustrations of the part, along with the part name, number and description. Parts illustrations show subassemblies and give a great deal of information for reassembling your car, along with identifying the proper parts for it. Equipped with this book, you will no longer have to put up with parts vendors selling you the wrong part.
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Dealer Albums

Generally, only once a year the Lincoln-Mercury Division would sell to each of its dealers one Data Book and Color/ Upholstery Album for the Mercurys for that specific model year. These automobile books, collectively called "Dealer Albums" were never given to the general public.  Moreover, many were thrown out by thoughtless dealers to make space for the next model year. They are therefore rare, hard to find, and true collector's items. The Data Books are usually profusely illustrated with interior, exterior, options and accessory choices. The Color and Upholstery Albums have swatches of the actual upholstery and paint colors available at that time. They also include the code numbers.

Owners Manuals

These are the glove box booklets that give consumers basic information about the operation and maintenance of their automobiles. They give the Mercury owner a general idea  of how to operate the various Mercury features and accessories.
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Shop Manuals

The Lincoln-Mercury Division designed and printed Shop Manuals (also called Service Manuals or Repair Manuals) with the detail and specifics necessary to effectively maintain and repair their automobiles. These Manuals contain the most complete information available for Mercurys. There are engine, transmission, drive line, brakes & suspension, electrical, exhaust sections and much more. Shop/Service Manuals are essentially "how to fix it" books, with detailed pictures, diagrams, symptoms, tests, etc. If you own a Mercury and want to work on it yourself, this is the only Shop/Service Manual you will need.
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Wiring Diagrams

Ford Motor Company and its Lincoln-Mercury Division usually published the comprehensive wiring diagrams for its automobiles separately from its shop manuals. Generally, each Mercury model has its own wiring diagrams, separate from those for the other models. These illustrate, in diagram form, the various circuits and wiring components.
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Paint Chips

These are actual paint samples showing customers the colors available for their automobiles in that model year. They are usually the size of a large postage stamp and give the color codes along with the color. These are very useful in restoring cars, because they help you to find the exact color and code number for your specific model.
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Service Bulletins

Ford published Service Bulletins to deal with specific automobile repair and maintenance issues as they arose in order to update their Mercury, Lincoln and Ford Shop/Service Manxuals. Service bulletins are usually detailed and specific as to one or two problems that were not known at the time the Shop/Service Manual was published. They contain a wealth of information as to these problems.